Every one of you will find that more of your tee shots go to your longest distance and beyond more often. The "infinity face" expands the amount of the face that goes up to or very near the legal limits of speed.

Yes, you want all that extra speed to translate to a great feel off the face, AND you also want the ability to launch the ball higher, with lower spin, to max out your distance. To get everything, Cobra has a very innovative head architecture that means more strength with less titanium.

That architecture allows more than a carbon-fiber crown; it will enable a carbon-fiber wrap. That matters because feel and feedback are improved, and it’s a lot of weight saved that is then used to create the launch numbers you need for a longer walk down the fairway.

Pick up the club and look at the extra weight placed low and to the heel. That means even striking the ball low on the face results in ball speed AND the higher launch and lower spin you need to shock your partners off the tee.

The SPEEDZONE XTREME is all about weight being placed to increase the dynamic loft AND deliver the most forgiveness. Better players, probably those with single-figure handicaps who’re already consistent off the tee, will probably want to trial the standard SPEEDZONE that features an adjustable CoG. However, beware of the online trap of matching handicap to model. Let’s find what works best for you.

Every extra mph swing speed can be four yards of extra distance, so reducing drag as you translate your downswing into impact speed can mean possibly clearing a bunker or leaving yourself a #7 iron approach rather than a mid-iron.

And finally, you can swing harder with more confidence. So much weight is saved with the titanium architecture, the carbon-fiber wrap, and the thinner infinity face, that there’s spare weight to be added to the extremities to increase stability if you are slightly left or right of the sweet spot. Faster, farther, straighter.

Changing your game off the tee changes everything you enjoy about the game. A prouder walk. A shorter approach. More time on the short grass, and more putts for birdies and pars. It’s a much better experience. Don’t wait; you only live once